Calculators for agencies
Quick, free tools to price your work and protect your margin - no signup, no spreadsheet. More on the way.
Agency pricing & margin calculator
Find your real gross margin and effective hourly rate on any retainer or project - or work backwards from a target margin to the fee you should charge.
open calculator →Effective hourly rate calculator
Turn any fixed fee into the real hourly rate you're earning, across projects and retainers.
open calculator →Agency project quote calculator
Size a one-off project price from scope, hours and the margin you want to hit.
open calculator →Markup vs margin calculator
Convert a markup into the margin it really gives you (and back), with the price and profit behind it.
open calculator →newAgency benchmark calculator
Score your margin, utilization and revenue per person against real agency benchmarks - see exactly where you stand.
open calculator →newRaise your rates calculator
Model a price increase: see your new revenue and how many clients you could lose and still come out ahead.
open calculator →Agency rate card builder
Enter your team's costs, target margin and utilization to build a defensible rate card per role.
open calculator →Client profitability calculator
See gross margin, profit and effective hourly rate per client - spot loss-makers before renewal.
open calculator →Churn rate calculator
Work out your client or revenue churn rate for any period - and see what it's costing you in lifetime value.
open calculator →Client retention calculator
Work out the share of clients you keep over a period - the flip side of churn.
open calculator →MRR calculator
Add up the monthly recurring revenue from your retainers in seconds.
open calculator →ARR calculator
Turn your monthly recurring revenue into an annual run-rate figure.
open calculator →LTV calculator
Estimate how much a client is worth over the whole relationship.
open calculator →CAC calculator
Work out what it really costs you to win a new client.
open calculator →Net revenue retention calculator
See whether your existing client base grows on its own, after expansion and churn.
open calculator →Gross margin calculator
See the real gross margin on a project or retainer after delivery costs.
open calculator →Net profit margin calculator
See what's left as profit after all delivery and overhead costs.
open calculator →Break-even calculator
Find the revenue you need to cover your fixed costs.
open calculator →Utilisation rate calculator
Find the share of your team's available hours that are actually billable.
open calculator →Realization rate calculator
Find out how much of the time you work actually gets billed.
open calculator →Blended rate calculator
Turn your team mix and cost into a single blended hourly rate to quote from.
open calculator →Win rate calculator
Calculate the share of proposals or opportunities you convert.
open calculator →NPS calculator
Turn promoter and detractor counts into your net promoter score.
open calculator →Revenue run rate calculator
Project a period's revenue into an annualised run rate.
open calculator →ARPA calculator
Work out your average revenue per account or client.
open calculator →FTE calculator
Convert any mix of hours into full-time-equivalent headcount.
open calculator →Revenue per employee calculator
See how much revenue each full-time-equivalent on your team generates.
open calculator →Run an agency blog or site? embed any of these calculators free →
Stop pricing on gut.
Forge builds branded time-tracking and client portals for your agency - so you see margin per client, live.