NPS calculator
Turn promoter and detractor counts into your net promoter score.
NPS calculator
Plug in your numbers - it updates as you type.
What is net promoter score (nps)?
A measure of client loyalty, based on how likely clients are to recommend the agency, scored from -100 to +100.
For example, an agency surveys clients with 'how likely are you to recommend us?' on a 0-10 scale. With 60% promoters and 10% detractors, its NPS is +50 - a strong signal that clients are happy and likely to refer.
Why it matters to agencies: NPS is an early-warning system for churn and a leading indicator of referrals - unhappy clients show up here before they leave. Tracking it gives account management a number to act on, turning vague sentiment into a metric you can improve.
NPS = % promoters (9-10) - % detractors (0-6)
Scored from -100 to +100; passives (7-8) are excluded.
Anything positive is decent and above +30 is strong, but watch the trend and the written comments more than the headline number.
What is net promoter score (NPS)?
A measure of client loyalty, based on how likely clients are to recommend the agency, scored from -100 to +100.
How do you calculate NPS?
Survey clients 0-10 on likelihood to recommend, then subtract the percentage of detractors (0-6) from the percentage of promoters (9-10).
What is a good NPS for an agency?
Anything positive is decent and above +30 is strong, but the trend and the comments matter more than the headline number.
Why does NPS matter for agencies?
It predicts churn and referrals - happy promoters refer and stay, while detractors signal accounts at risk before they leave.
Read the full definition: Net promoter score (NPS) in the agency glossary
See how Forge builds it: agency client portal
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