Pricing

One price to find the hours. One monthly plan to keep them.

Every price is on the page. Start with a two-week audit, then a monthly plan - your first build is included, and we look after it every month.

Step 1

Ops audit

$2,500/ £2,000
  • Two weeks
  • Your stack mapped, the hours quantified, your first three builds scoped and priced
  • Credited to your first month
Get proposal
Step 2 · monthly plans, first build included

Run · starter

Built for one team and one painful workflow (up to ~10 people)
$2,000/ £1,600 a month
  • Your first tool built and live, included
  • Then keep building, one build at a time
  • Everything we build is monitored and fixed
  • Small changes turned round in 5 working days
  • Monthly review and hours-back report
Get proposal

Run · growth

Built for firms of 10-30 people with several workflows to fix
$3,500/ £2,800 a month
  • Your first build included
  • Two builds running at once
  • Everything we build is monitored and fixed
  • Small changes turned round in 2 working days
  • Weekly check-in with a named lead
  • Live usage dashboard showing hours saved
Get proposal

Run · embedded

Built for 30+ people, or where these tools run the business
$7,500/ £6,000 a month
  • Your first build included, then a continuous backlog in two-week sprints
  • Everything we build is monitored and fixed
  • Same or next-day turnaround on small changes
  • We sit in your Slack and task tool
  • Weekly planning and a quarterly roadmap
Get proposal

Every plan includes training and change management - we roll each tool out with your team until it’s used · Monthly plans have a 3-month minimum · Unlimited requests on every plan · AI usage billed at cost · It runs on your own accounts, so you own it, and you pay those tool costs directly

In every plan

What every plan includes

The plans differ in pace and how much of our time you get. The things that matter most are the same on all three.

01

Your first build, included

The first tool from your audit is built, tested and live within your monthly plan. There is no separate build quote, and you sign it off before it counts.

02

Unlimited requests

Ask for the next build, a tweak or a new report whenever you like. Your plan sets how many builds run at once and how fast small changes come back, not how many you can ask for.

03

Training and change management

We roll each tool out with your team - short sessions, written guides, a named person to ask - and keep going until people actually use it. A tool nobody opens is a failure, however clever.

04

Monitoring and fixes

We watch every tool we build. When Xero, HubSpot, ClickUp or whatever it connects to changes something, we notice and fix it, usually before anyone on your team does.

05

A usage dashboard

You see who is using each tool, how often, and the hours it is giving back. Starter gets a monthly hours-back report; growth and embedded get a live dashboard.

06

Runs on your own accounts, so you own it

Everything is set up in accounts in your firm's name. You pay those tool costs directly, at the providers' own published prices, and nothing has to move if you ever leave.

Which plan fits

Compare the monthly plans

Most firms of 10-30 people start on growth. The audit tells you which one fits before you commit.

Every plan includes your first build, as many requests as you like, training and change management, monitoring and fixes, and runs on your own accounts. The 3-month minimum applies to all three.
Planstarter$2,000 / £1,600 a monthgrowth$3,500 / £2,800 a monthembedded$7,500 / £6,000 a month
Built forOne team, one painful workflow (up to ~10 people)Firms of 10-30 people with several workflows to fix30+ people, or where these tools run the business
Builds running at onceOne at a timeTwoA continuous backlog in two-week sprints
Small-change turnaround5 working days2 working daysSame or next day
Check-insMonthly reviewWeekly, with a named leadWeekly planning
Usage dashboardMonthly hours-back reportLive dashboardLive dashboard
Slack / task tool seatEmail and the monthly reviewA shared channelWe sit in your Slack and task tool
RoadmapNext build agreed at each reviewA rolling list of next buildsQuarterly roadmap

Want to see how these compare with what consultants, agencies and freelancers charge? Read our pricing guides.

For example

What a first month looks like

An illustrative run for a 20-person accounting firm on the growth plan. The apps and hours are typical of what we find; the firm is not a real client.

  1. 1
    Weeks 1-2

    The audit

    We talk to the partners, the client managers and the person who runs the office. We map the 9 apps the firm runs on and count the hours lost between them - for example, 11 hours a week rekeying client details from the proposal tool into Xero and the practice manager. You get three scoped builds with hours attached.

  2. 2
    Weeks 3-6

    The first build

    Build one is client onboarding: a new client fills in one link, and their details, engagement letter and folders land in Xero, the practice manager and Drive without anyone retyping them. The team sees a working version in week 4 and we adjust it to how they actually work.

  3. 3
    Week 7

    Roll-out

    Two 30-minute sessions with the client managers, a one-page guide, and a named person at Forge to message. We watch the usage numbers and chase the stragglers until every new client goes through the tool.

  4. 4
    Month 2 onwards

    Improve and build the next one

    Weekly check-in with your lead. Small changes come back within 2 working days on growth. Build two, the Friday work-in-progress report, starts while build one beds in, and the dashboard shows the hours coming back.

How this compares

The other ways to get this done

Each of these can be right for some firms. Here is where the money goes with each, and what you get for it with Forge.

01

A dev shop

A big upfront quote, usually five figures, for a fixed scope written before anyone has used the thing. Then a hand-off: the code is yours, the roll-out is yours, and every change after launch is a new quote.

With Forge: No upfront build fee - your first build is inside the monthly plan. We roll it out with your team and keep improving it, and the cost is the same every month.

02

A fractional CTO

Senior advice by the day: what to buy, what to build, how to think about it. Useful, but it is a plan, not a tool - somebody still has to build and look after whatever they recommend.

With Forge: We do the thinking in the audit, then we build it, roll it out and run it. You get the tool and the person who looks after it, not a recommendation.

03

Off-the-shelf software

Per-seat pricing that climbs as you hire, and a tool built for everyone, which means your team bends their work to fit it. The gaps between it and your other apps are still filled by people copying and pasting.

With Forge: Built for how your firm actually works and connected to the apps you already have. One monthly price whatever your headcount, and it is yours.

For the numbers behind this, read fractional CTO cost vs an embedded engineer and what custom software costs a small business.

Questions

Pricing questions

The things people ask before they book an audit. If yours is not here, ask it on the call.

Why do we have to start with an audit?

Because it is the only honest way to tell you what to build and what it will save before you commit to a monthly plan. Over two weeks we talk to your team, map the apps you run on and count the hours lost to the manual work between them. You get three scoped builds with hours attached and a recommended plan. If you go ahead, the $2,500 / £2,000 is credited to your first month, so the audit costs you nothing extra. If you don't, you still have a clear picture of where the time goes and what would fix it.

Is the first build extra?

No. The first build from your audit is included in your monthly plan on every tier. It typically goes live in 2-6 weeks, your team sees a working version well before then, and you sign it off before it counts. There is no separate build quote and nothing to approve beyond the plan itself.

What counts as a request?

Anything you want built, changed or looked into: a new tool, a tweak to one we have built, a report, a new connection to an app, or a question about whether something is possible. Requests are unlimited on every plan. What your plan sets is how many builds we run at once and how quickly small changes come back - one build at a time and 5 working days on starter, two builds and 2 working days on growth, a continuous backlog with same or next-day changes on embedded.

What is the 3-month minimum for?

It covers the first build and its roll-out. Building the tool is the smaller half of the job; getting a busy team to change a habit is the larger half, and that takes a few weeks of nudging and adjusting after launch. Three months gives us time to build it, roll it out properly and show you the hours coming back in the dashboard. After that, plans run month to month.

Can we switch plans?

Yes, at any time after the first three months, and we will suggest it ourselves if the fit looks wrong. Move up when there is more to build than one build at a time allows, or down to starter once the big builds are done and you mostly need things looked after. The price changes from the next month and nothing we have built is affected.

What happens if we stop?

Your tools keep running. They sit on your own accounts, so nothing is switched off and nothing has to move. You would stop getting monitoring, fixes and new builds from us, and you would need someone to step in if one of your apps changes something the tool relies on. We hand over documentation and access notes so that person has what they need, and most clients who pause come back when the next thing needs building.

Who owns the software?

You do. Everything we build is set up in accounts in your firm's name - the hosting, the data and the connections to your apps - and we work inside them rather than you working inside ours. If we ever parted ways you would keep every tool, all of your data and the documentation, with no licence to renew and nothing to export.

Where does it live, and who pays the tool costs?

On your own accounts with the same kind of services any modern business already uses for hosting and data. We set them up for you, in your name, and you pay those costs directly. We tell you what to expect in the audit, so there are no surprises.

What does "AI usage at cost" mean?

Many of the tools we build use AI for the first draft - summarising a call, drafting a report, reading an invoice. The AI provider charges per use, and we pass that charge on exactly as billed, with no mark-up. It usually comes to a small amount each month, we show it as a separate line, and the audit estimates it before anything is built.

Do you help our team actually use it?

Yes, and we treat it as part of the build rather than something extra. Every plan includes training and change management: short sessions with the people who will use the tool, a one-page guide, a named person to message, and a roll-out we keep pushing until the usage numbers say it has stuck. We also design the tool with your team as we go, so by launch it already fits how they work.

How fast do you turn things round?

Small changes - a new field, a tweak to a report, a fix - come back within 5 working days on starter, 2 working days on growth and the same or next day on embedded. New builds typically take 2-6 weeks depending on how many apps they connect to, and you see a working version partway through. If something we built stops working, that jumps the queue on every plan.

What if an app we rely on changes?

That is exactly what monitoring is for. Apps like Xero, HubSpot and ClickUp change the way they connect from time to time, and a tool built on them can quietly break. We watch every tool we have built, we usually spot a change before your team does, and fixing it is included in your plan. You will never get a separate bill because a supplier moved something.

Do you work with firms outside the UK and US?

Yes. Prices are published in US dollars and pounds sterling because that is where most of our clients are, and we bill in whichever suits you. We work with firms anywhere that overlaps a reasonable part of the UK or US working day for check-ins and roll-out sessions. If your firm is elsewhere, say so when you book and we will confirm it works before the audit starts.

Built and looked after

Find the hours first.

Two weeks, your apps mapped, your first three builds scoped and priced. Credited to your first month.