Internal tools for agencies, built and looked after for you.
Every people business - agencies, accountants, lawyers, consultants, recruiters - ends up needing the same internal tools and automations - client onboarding, reporting, a client portal, status updates, syncs between ClickUp, Sheets, Slack and invoicing. A dev shop quotes $20,000-$50,000, ships it and leaves; no-code hands your ops lead a second job; off-the-shelf software fits no one. Forge is the other option: we find the hours your people lose to manual work, build the tools that give them back, and look after them on a monthly plan. Everything runs on your own accounts, so you own it.
2-week ops audit · nothing technical on your side · runs on your own accountsForge isn't an app builder. We build the tools your firm needs and stay to look after them.
Three ways agencies get tools - and why each one hurts
Today it's one of three, and each has a catch. Forge removes the trade-off: you tell us where the time goes, and we handle everything technical.
Hire a dev shop
You get exactly what you want - eventually, and expensively. Quotes start at five figures, timelines run months, and every change is another invoice.
Use a no-code platform
Cheaper, but the work shifts to you: wiring up data, designing screens, managing logins, and maintaining it forever. You wanted the work gone, not a side project.
Stitch together SaaS
Five tools, five logins, five bills - and none of them quite fit how your agency actually works.
The internal tools and automations we build for agencies
Built around the tools you already use, branded to your firm, and looked after by us.
Client portals
A logged-in space where each client sees deliverables, files, invoices and messages - kept up to date automatically.
Learn more →Client status pages
A shareable page that updates itself from your project tool, so clients stop chasing you for updates.
Client reporting
Reports pulled together and sent on schedule, instead of someone assembling them by hand every month.
Time, capacity and margin
Hours, capacity and margin by client and project, without nagging anyone for timesheets.
Client onboarding
Turn a signed contract into folders, tasks, intake forms and a kickoff without the Slack scramble.
Learn more →Tool-to-tool syncs and AI assistants
ClickUp, Trello, Sheets, Slack, CRM and invoicing talking to each other - plus AI helpers for your team.
From an ops audit to tools your team actually uses
- 1
Scope
A 2-week ops audit: we map where your team re-types, copies and chases the same work, put a number on the hours and choose what to build. $2,500, credited to your first month.
- 2
Build
Your first build is included in the monthly plan: we build and test the tools around your existing apps, and you approve them.
- 3
Roll out
We train your team and manage the change so people actually use what we built.
- 4
Improve
On a run plan we watch usage, fix and keep improving everything, on your own accounts.
Why agencies hire Forge instead of building it themselves
Nothing technical on your side
We handle the building, the fixes and the upkeep. Your team never has to become engineers.
First build included
No open-ended dev project, no separate build fee, no hiring.
Published pricing
Run plans from $2,000 a month, 3-month minimum, AI usage at cost. No per-seat fees.
Learn more →We keep improving it
Your run plan includes changes and improvements every month, so the tools grow with your firm.
Run by an agency
We built this for Fame, our own podcast agency, first - we know what agency work looks like.
Built for every kind of agency
Podcast agencies, design studios, marketing shops, dev agencies, recruiting firms - if you manage a roster of clients and a team, and too much of their week is admin, Forge fits. See how we built ten tools to free the Fame team for client work in the case study.
Frequently asked questions
What are internal tools for agencies?
Internal tools are custom apps and automations built around your agency's exact workflows - client portals, status pages, reporting, onboarding, time tracking - that take the place of spreadsheets, email threads and generic software. Forge builds them for you and looks after them on a monthly plan.
Do I need to be technical to work with Forge?
No. Nothing technical on your side - you tell us how your firm works, we do the building and the upkeep.
How is this different from no-code tools like Softr or Noloco?
No-code platforms give you a canvas and leave the building and maintenance to you. Forge is a service - we do the building and the upkeep, and keep improving things every month.
How much does it cost?
It starts with a 2-week ops audit ($2,500, credited to your first month), then a monthly run plan with your first build included: Starter $2,000, Growth $3,500 or Embedded $7,500 a month, 3-month minimum, with AI usage passed through at cost.
Where do my tools live, and is my data safe?
On your own accounts, so you own them, on your own domain and connected to the tools you already use. We monitor them, fix them and keep them secure for you.
Can we change things later?
Yes - changes and improvements are part of your run plan every month, and bigger new builds are scoped and priced with you first.