Statement of work (SOW) template for agencies

A fixed price for a defined scope - best when the deliverables are clear up front.

STATEMENT OF WORK

This Statement of Work ("SOW") is made on [date] between [Agency name] ("Agency")
and [Client name] ("Client"). It is governed by the [Master Services Agreement dated
[date] / terms set out in this SOW].

SOW #: [number]      Project: [short project name]

1. PROJECT OVERVIEW
   [1-2 sentences: what this project is and the outcome it delivers.
   e.g. "Redesign the marketing site to lift demo sign-ups ahead of the Q3 launch."]

2. OBJECTIVES
   - [An objective tied to a result, e.g. "Increase demo bookings from the homepage"]
   - [Objective 2]

3. SCOPE OF WORK (IN SCOPE)
   The Agency will deliver:
   - [Deliverable] - [what it includes, e.g. "Homepage + 3 inner pages, desktop & mobile"]
   - [Deliverable] - [...]
   Each deliverable includes [2] rounds of revisions. Further rounds are a change order (Section 9).

4. OUT OF SCOPE
   Not included; if needed, quoted separately via change order:
   - [e.g. copywriting, photography, ongoing maintenance, third-party software/licences]

5. ASSUMPTIONS & DEPENDENCIES
   The timeline and fee below assume:
   - [Client provides brand assets, content and access by [date]]
   - [One consolidated set of feedback per round, within [3] business days]

6. DELIVERABLES & TIMELINE
   | Deliverable | Owner | Due date | Acceptance criteria (definition of "done") |
   |-------------|-------|----------|--------------------------------------------|
   | [item]      | [who] | [date]   | [a measurable definition of done]          |
   Dates assume a start by [date] and that the assumptions above hold.

7. CLIENT RESPONSIBILITIES
   - Provide assets, access and approvals on time
   - Name one approver with authority to sign off: [name]
   - Give feedback within [3] business days of each delivery

8. FEES & PAYMENT
   - Total fee: [amount]  ([fixed fee] / [estimate: [N] hrs @ [rate]])
   - Schedule: [e.g. 50% deposit on signing, 50% on final delivery]
   - Invoice terms: [Net 15]. Overdue invoices may pause work and accrue [1.5%] per month.
   - Expenses: [pre-approved expenses billed at cost / none].

9. CHANGE ORDERS
   Any change to scope, deliverables, timeline or fees is agreed in writing (a signed
   change order) before the affected work begins.

10. ACCEPTANCE
   The Client reviews each deliverable within [5] business days and either accepts it or sends
   written feedback against the acceptance criteria. A deliverable is deemed accepted if no
   written feedback arrives within that window.

11. INTELLECTUAL PROPERTY
   On full payment, the Agency assigns ownership of the final delivered work to the Client.
   The Agency keeps its pre-existing tools and know-how, and may feature the work in its
   portfolio [unless the Client opts out in writing].

12. CONFIDENTIALITY
   Each party keeps the other's non-public information confidential and uses it only to
   perform this SOW.

13. TERM & TERMINATION
   Starts [date]; ends on completion or [date]. Either party may terminate with [14] days'
   written notice; the Client pays for work completed and committed costs to that date.

14. WARRANTY & LIABILITY
   The Agency will perform the work with professional skill and re-do any deliverable that
   doesn't meet its agreed criteria. Otherwise the work is provided "as is", and neither
   party's total liability exceeds the fees paid under this SOW.

SIGNED
Agency: __________________  Name: [name]  Title: [title]  Date: ________
Client: __________________  Name: [name]  Title: [title]  Date: ________