Deliverable

A specific, tangible output an agency commits to producing - a report, design, campaign or asset - usually with an acceptance criterion.

For example, a deliverable on a branding project might be 'a logo supplied in three formats (SVG, PNG, PDF), approved in up to two revision rounds.' Because it is specific and has an acceptance criterion, both sides know exactly when it is finished and signed off.

Why it matters to your firm: clearly defined deliverables are what you actually get paid for. Naming each one - with an acceptance criterion - prevents endless revisions, makes progress easy to track in a client portal, and ties payment milestones to concrete, agreed outputs.