Project a period's revenue into an annualised run rate.
Revenue run rate calculator
Plug in your numbers - it updates as you type.
A projection of annual revenue based on current performance - taking a recent period and extending it across a full year.
For example, if an agency billed $90,000 last month, its annualised run rate is about $1,080,000. It is a quick way to size the business today, though it assumes the current month is representative.
Why it matters to agencies: run rate gives a fast, current-state read on the size of the business - useful for planning and goal-setting. Its weakness is that it assumes today continues unchanged, so it can mislead if the latest period was unusually strong or weak.
Annual run rate = revenue in a period × number of those periods in a year
E.g. monthly revenue × 12 - best used when the period is representative.
A projection of annual revenue based on current performance - taking a recent period and extending it across a full year.
Take revenue from a recent period and multiply it out to a year - for example, monthly revenue times twelve.
ARR counts only recurring revenue; a revenue run rate can annualise total revenue, including one-off work, so it is broader and rougher.
When the base period is not representative - a bumper month or a seasonal dip will distort the annualised figure.
Forge builds your metrics dashboard and looks after it - tracking revenue run rate live for your whole agency, built around the tools you already use. No spreadsheets, no code on your side.