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raise your rates calculator

Raise your rates calculator

Scared a price increase will cost you clients? Enter your numbers and see the breakeven churn - the share of clients you could lose and still make the same money. Most owners discover they can afford to lose far more than they think.

how many clients can you afford to lose?
clients you can lose & still come out ahead9%
new monthly revenue$33,000
change vs today+$3,000 (+10%)
new fee / client$3,300
You come out ahead - you'd need to lose more than 9% of clients before a 10% raise costs you money.
what to do
  • A 10% raise breaks even even if 9% of clients leave - about 1 in 11.
  • Each client goes from $3,000 to $3,300/mo - $300 more.
A 10% raise adds $3,000/mo - Forge tracks the margin impact live, per client.
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the insight

You can lose clients and still earn more

breakeven churn = increase / (100 + increase)

A 10% raise pays for itself even if about 9% of clients walk; a 20% raise, even if 17% leave. The higher the increase, the more departures it absorbs - because the clients who stay are each paying more. Raising prices is rarely the gamble it feels like: the math is usually on your side, and the clients most likely to leave over a fair increase are often your least profitable anyway.

how to use it

Four inputs, instant answer

  1. Enter your current fee per client and how many clients you have.
  2. Enter the rate increase you're considering.
  3. Optionally, enter how many clients you expect to lose because of it.
  4. Read your new revenue, the change, and the breakeven churn you could absorb.
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<p style="font:14px/1.5 sans-serif;margin:8px 0 0">Free <a href="https://forge.so/calculators/raise-your-rates-calculator">raise your rates calculator</a> by Forge</p>
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keep reading

Related for agencies

Agency pricing & margin calculator

See whether your current pricing even hits a healthy margin - the reason to raise in the first place.

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Client profitability calculator

Spot which clients are dragging your margin - the ones a rate rise should target first.

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Agency benchmarks

Check your margin and rates against real industry data before you decide how far to push.

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Track it live in Forge

After the raise, watch the margin impact land - live, per client.

learn more →
questions

Frequently asked questions

How many clients will I lose if I raise my rates?

Fewer than you fear, and it matters less than you think. This calculator shows your breakeven churn - the share of clients you could lose and still make the same revenue. A 10% increase breaks even even if about 9% of clients leave.

What is breakeven churn on a price increase?

The percentage of clients you can lose after a rate rise before your revenue drops below where it started. It equals increase / (100 + increase) - so a 25% raise breaks even at 20% churn.

How much should I raise my agency rates?

Enough to hit a healthy margin without leaving money on the table. Check your current margin against benchmarks first, then model the increase here - most agencies can raise 10-20% with minimal real churn.

Will raising prices lose me my best clients?

Usually the opposite. Clients who leave over a fair, well-communicated increase are typically your most price-sensitive and least profitable; your best clients value the work and stay.

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Raise with the math on your side.

Forge builds branded time-tracking and client portals for your agency - no code, no servers, no setup.

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