retainer agreement templatefree
Deliverables-based retainer agreement template
Tracking hours can turn a retainer into a stopwatch. This deliverables-based retainer commits to a fixed set of monthly outputs instead - cleaner for productized services and content.
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RETAINER AGREEMENT (DELIVERABLES-BASED) This Retainer Agreement is made on [date] between [Agency name] ("Agency") and [Client name] ("Client"), governed by the [Master Services Agreement dated [date]]. 1. MONTHLY DELIVERABLES Each month the Agency delivers a fixed set of outputs (not hours): - [e.g. "4 short-form videos + 8 graphics"] - [e.g. "1 long-form article + 2 newsletters"] - [e.g. "Monthly performance report + 1 strategy call"] This list defines the retainer. Anything beyond it is out of scope (Section 4). 2. FEE & TERM - Monthly fee: [amount], invoiced [in advance], terms [Net 15] - Initial term: [e.g. 3 months], then month-to-month - Notice to cancel: [30] days, in writing 3. PRODUCTION & TURNAROUND - The Agency delivers each item within [its agreed turnaround, e.g. 5 business days of brief]. - The Client provides briefs, assets and approvals on time; one approver: [name]. 4. EXTRA WORK - Additional deliverables beyond the monthly set are quoted and approved before work starts. 5. UNUSED DELIVERABLES - The monthly set is "use it or lose it"; undelivered items [do not / do] roll over [up to one month] where the cause was on the Agency's side. 6. REPORTING - The Agency shares a [monthly report / live status page] listing each deliverable and its status. 7. LATE PAYMENT - If an invoice is [N] days overdue, production pauses until it's settled. 8. INTELLECTUAL PROPERTY - On payment, ownership of delivered work passes to the Client; the Agency keeps its own tools. 9. CONFIDENTIALITY - Each party keeps the other's non-public information confidential. 10. TERM & TERMINATION - After the initial term, either party may cancel with [30] days' written notice; the notice period is billed and in-progress items are completed or handed over. 11. WARRANTY & LIABILITY - Services provided with professional skill; total liability capped at the last [3] months' fees. SIGNED Agency: __________________ Name: [name] Title: [title] Date: ________ Client: __________________ Name: [name] Title: [title] Date: ________
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questions
Frequently asked questions
What is an agency retainer?
A recurring arrangement where a client pays a fixed monthly fee for an agreed set of services or capacity.
What should a retainer agreement include?
Included services, monthly fee and term, scope/capacity, overage and rollover rules, responsiveness, reporting, and termination terms.
How do you reduce retainer churn?
Make value visible every month — a live portal or report showing delivered work, hours used, and outcomes makes renewal obvious.
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