agency proposal templatefree
One-page proposal template
Not every deal needs a ten-page deck. This one-page proposal makes the case and asks for the yes - ideal for fast-moving or lower-ticket work where speed wins the deal.
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0/3 filled - the rest of the [prompts] you finish in your copy.
PROPOSAL - [Client name] [date] · valid [30] days Prepared by [Agency name] THE PROBLEM [1-2 sentences in their words. e.g. "Your site looks dated and demo sign-ups have stalled."] WHAT WE'LL DO [1-2 sentences: the approach and the outcome. e.g. "A 4-week homepage redesign focused on lifting demo bookings."] DELIVERABLES - [Deliverable] - [Deliverable] (Out of scope: [list] - via change order.) TIMELINE [e.g. "4 weeks: kickoff [date] -> delivery [date]."] INVESTMENT [Package]: [price] ([terms, e.g. 50% to book, 50% on delivery; Net 15]) WHY US [One proof point - a result, a number, or a name. e.g. "We lifted Acme's sign-ups 22%."] NEXT STEP [One action + date: "Reply 'approved' and we start [date]."] Approved: __________________ Name: [name] Date: ________
your answers carry into the build - no retyping.
fill in the blanks, copy it, or download as .docx or .pdf — then make it yours.
questions
Frequently asked questions
What should an agency proposal include?
The problem, desired outcome, your approach, scope/deliverables, timeline, pricing options, proof, and a clear next step.
How long should a proposal be?
As short as possible while making the case — usually 1–3 pages. Lead with the client's problem, not your company.
How do you price options in a proposal?
Offer 2–3 tiers and make the middle option the recommended one; it anchors value and lifts average deal size.
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