Service catalog
A defined menu of the services an agency offers, often with set scopes and prices - making it clear what clients can buy and for how much.
For example, an agency publishes a service catalog: a $6,000 brand sprint, a $3,000/month content retainer, a $1,500 audit. Prospects self-select, sales gets faster, and the agency stops reinventing a quote every time.
Why it matters to your firm: a service catalog turns a vague 'we do everything' into clear, buyable offers, which speeds sales and supports productized, value-based pricing. It also focuses the agency on the services it delivers best and most profitably, rather than saying yes to everything.
What a service catalog includes
- Each productized service or package
- A clear outcome for each
- Scope and what is included
- Price or starting price
- Typical timeline
Common mistakes
- Listing everything you could do rather than what you do best.
- No prices, so it still needs a custom quote every time.
- Letting it go stale as your offers evolve.