Pricing tiers
Packaging a service into several priced options - often good, better and best - so clients choose a level rather than haggle over one number.
For example, an agency offers a retainer at $3,000, $5,000 and $8,000 tiers with growing scope. Most clients pick the middle, the anchored options lift the average deal, and the conversation shifts from 'how much?' to 'which one?'.
Why it matters to your firm: pricing tiers move the negotiation from whether to buy to which level, which lifts average deal size and gives clients agency in the choice. Done well, they make value-based pricing tangible and turn a single fragile quote into a confident menu.
starter$2k/moone channel, monthly report
populargrowth$5k/momulti-channel, biweekly calls
scale$10k/mofull retainer, dedicated lead
Common mistakes
- Offering one fragile quote instead of a few options.
- Too many tiers, which overwhelms the buyer instead of guiding them.
- Anchoring the top tier too low, so the middle option underprices you.