Sprint
A short, fixed block of time - often one or two weeks - in which a team commits to completing an agreed set of work.
For example, an agency runs two-week sprints, planning a focused batch of work at the start and reviewing it at the end. The client sees steady, predictable progress and can re-prioritise between sprints as things change.
Why it matters to agencies: sprints give open-ended or evolving work a rhythm and predictability that suits agency delivery, especially on retainers. They make progress visible, contain scope to a fixed window, and give clients regular, low-risk moments to steer.
- Over-committing the sprint, so it always slips.
- No review or retro at the end.
- Letting scope change mid-sprint.
What is a sprint?
A short, fixed block of time - often one or two weeks - in which a team commits to completing an agreed set of work.
How long is a typical sprint?
Most are one or two weeks - long enough to finish meaningful work, short enough to stay focused and re-plan often.
How do sprints help agencies manage scope?
Work is committed one sprint at a time, so new requests wait for the next sprint instead of derailing the current one - a natural guard against scope creep.
What is the difference between a sprint and a milestone?
A sprint is a fixed block of time; a milestone is a checkpoint marking completed work, which a sprint might or might not reach.