Sprint

A short, fixed block of time - often one or two weeks - in which a team commits to completing an agreed set of work.

For example, an agency runs two-week sprints, planning a focused batch of work at the start and reviewing it at the end. The client sees steady, predictable progress and can re-prioritise between sprints as things change.

Why it matters to your firm: sprints give open-ended or evolving work a rhythm and predictability that suits agency delivery, especially on retainers. They make progress visible, contain scope to a fixed window, and give clients regular, low-risk moments to steer.