Gantt chart
A visual timeline that shows a project's tasks, their durations and how they overlap or depend on each other.
For example, an agency maps a campaign on a Gantt chart - research, then concepts, then production, with the client review built in - so everyone sees what happens when and where the squeeze points are.
Why it matters to your firm: a Gantt chart turns a project plan into something everyone can see and reason about, exposing dependencies and bottlenecks before they bite. It helps agencies plan capacity, set realistic milestones, and show clients a credible timeline rather than a vague promise.
discovery
design
build
launch
Common mistakes
- A beautiful chart no one updates.
- Over-detailing tasks no one tracks.
- Ignoring dependencies, so slippage cascades unseen.