Case study
A short story of a client result - the problem, what the agency did, and the outcome - used as proof to win similar work.
For example, the agency writes up how it grew a client's leads 40% in three months, with the numbers and the approach. That one page does more to convince a similar prospect than any list of services.
Why it matters to your firm: case studies are an agency's most persuasive sales asset, turning past results into proof that de-risks the next buyer's decision. A library of them, mapped to your ideal client, raises win rate and supports value-based pricing by making the outcome concrete.
What a strong case study includes
- The client and their starting problem
- What you did, briefly
- The result, with numbers
- A client quote
- A clear call to action
Common mistakes
- Describing what you did, not the result the client got.
- No numbers or before-and-after.
- Never getting the client's sign-off to publish.