White label
Delivering a tool or service under the agency's own brand, so the client only ever sees the agency - not the underlying provider.
For example, an agency offers clients a slick reporting dashboard carrying its own logo and colours. The client assumes the agency built it, when in fact it runs on a third-party platform underneath - the provider is invisible, and the agency owns the relationship.
Why it matters to your firm: white-labelling lets you offer more - tools, services, capacity - without building everything yourself, while keeping your brand front and centre. It strengthens client loyalty, supports premium pricing, and stops you becoming a reseller for someone else's logo.
your brand
delivered workbuilt by a partner - your client never sees them
Common mistakes
- Letting the vendor's brand leak to your client.
- Not controlling the quality you are reselling.
- Reselling with no margin for managing it.