Kickoff

The first working session of a project, where the agency and client align on goals, scope, roles and timeline before delivery begins.

For example, a kickoff call confirms the objective, walks through the scope and timeline, agrees who does what, and sets the communication rhythm. The project starts with everyone pointed the same way instead of drifting in week one.

Why it matters to your firm: a strong kickoff sets the tone and prevents the costly misunderstandings that surface weeks later. It is where onboarding becomes momentum - aligning expectations, roles and the definition of success while goodwill is highest.