Kickoff
also known as kickoff meeting · project kickoff
The first working session of a project, where the agency and client align on goals, scope, roles and timeline before delivery begins.
For example, a kickoff call confirms the objective, walks through the scope and timeline, agrees who does what, and sets the communication rhythm. The project starts with everyone pointed the same way instead of drifting in week one.
Why it matters to agencies: a strong kickoff sets the tone and prevents the costly misunderstandings that surface weeks later. It is where onboarding becomes momentum - aligning expectations, roles and the definition of success while goodwill is highest.
Kickoff agenda
- Confirm goals and the definition of success
- Walk through scope and timeline
- Agree roles and responsibilities (a RACI helps)
- Set the communication rhythm
- Surface risks and dependencies
- Confirm next actions and owners
What is a project kickoff?
The first working session of a project, where the agency and client align on goals, scope, roles and timeline before delivery begins.
What should a kickoff meeting cover?
The goals, scope, timeline, roles and responsibilities, communication rhythm, and any risks or dependencies - aligning everyone before work starts.
Who should attend a kickoff?
The core delivery team and the client's key stakeholders and decision-makers, so alignment happens with the people who matter.
How is a kickoff different from onboarding?
Onboarding sets up the relationship and gathers access and assets; the kickoff aligns the specific project and starts the work.