The best client reporting software for agencies, compared.
Client reporting splits into two genuinely different jobs: performance dashboards (showing marketing/ad metrics) and project status pages (showing what's done, next, blocked). The big SaaS in this space - Looker, Whatagraph, AgencyAnalytics - own the dashboard side. Project status is a quieter category, with Forge as the agency-specific managed option. Here's a fair look at both halves.
How we picked
Each tool below is judged against the same four lenses. Pricing is the headline plan as of 2026 - always check the vendor for the current rate.
- Built for agencies (not generic BI tools)
- Branded client experience - not just an internal dashboard you share
- Honest pricing - per-client / per-report scaling clear up front
- Actually addresses the job - reporting or status, with the right answer
Looker Studio (Google)
Best for: Agencies that want free, infinitely-flexible performance dashboards
Pricing: Free; Looker Studio Pro from $9/user/month for collaboration features
- Free for the standard version - hard to beat on cost
- Native integrations with Google Ads, Analytics, Search Console
- Genuinely flexible if you have someone who can design dashboards
- Build-it-yourself - templates need real design work to land well
- White-labelling is limited (Pro tier required for branding)
- Doesn't address project status reporting at all
AgencyAnalytics
Best for: Marketing agencies that want pre-built, branded performance dashboards
Pricing: From $59/month, scaling by clients and integrations
- Built explicitly for agencies - dashboards designed in
- 80+ integrations covering most marketing tools
- Strong white-label and client-portal features
- Per-client pricing scales as you grow
- Performance metrics only - no project status layer
- Locked into their dashboard UI
Whatagraph
Best for: Agencies that want polished, automated marketing reports for clients
Pricing: From $223/month, by data sources
- Polished UI - reports look genuinely good out of the box
- Strong cross-channel data blending
- Solid client review and approval workflow
- Pricing is steep at small scale
- Marketing-focused - performance only, no project status
- Vendor lock-in to their report builder
Swydo
Best for: Small-mid agencies wanting affordable, white-labelled marketing reports
Pricing: From $39/month for 5 clients, scaling by client count
- Affordable entry point compared to AgencyAnalytics
- Solid integrations with major marketing platforms
- Per-client white-labelling included
- Per-client pricing means cost climbs with the roster
- Marketing-focused - no project status reporting
- Less polished than Whatagraph at the high end
DashThis
Best for: Agencies wanting fast, automated client reports without configuration
Pricing: From $42/month for 3 dashboards
- Genuinely fast to set up - automated reports out of the box
- Wide integration list
- Clear, predictable pricing
- Dashboard limit (not client limit) scales pricing oddly
- Less flexible than competitors on layout
- Performance-only, no project status layer
And where Forge fits in this list.
Forge fills the other half of client reporting: the project status page. Where the tools above answer 'are the ads performing?', Forge answers 'where is my project?' - a live, branded page per client showing milestones, current deliverables, blockers and what's needed from them. It's the layer that retires the Friday status email. If you also need performance dashboards, keep one of the tools above for that - they're better at it. If your reporting pain is the Friday assembly job and the 'any updates?' Slack messages, Forge is the answer.
Common questions
What's the best client reporting tool for agencies?
For marketing performance: AgencyAnalytics (agency-built), Looker Studio (free + flexible), Whatagraph (premium polish), Swydo (affordable), DashThis (fast setup). For project status: Forge gives each client a live status page that retires the manual weekly report. Most agencies need both halves.
Looker Studio vs AgencyAnalytics - which?
Looker Studio if cost is the constraint and you have someone to design dashboards. AgencyAnalytics if you want pre-built, agency-shaped dashboards out of the box. AgencyAnalytics costs more but lands faster.
What's a fair price for client reporting software?
$40-100/month covers most small agencies on a dedicated tool. Watch for per-client pricing that scales with the roster - it's friendly at 3 clients, painful at 30. Looker Studio is free if you'll invest the design time.
Do I need both a performance dashboard and a status page?
Most retainer agencies do. The dashboard shows the result (rankings, conversions, ROAS); the status page shows the work (what's shipped, what's next, what's blocked). Clients ask both questions, and the same tool rarely answers both well.
Related on Forge
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